Multiple correspondence analysis on different population's choice preferences for health education mode for tuberculosis prevention and treatment in Hunan Province
HE Jiaolong1, YANG Tubao1, HUANG Juan2, MING Hui2
1. Xiangya School of Public Health, Central South University, Changsha, Hunan 410005, China; 2. Hunan Institute for Tuberculosis Control, Changsha, Hunan 410013, China
Abstract：Objective To analyze the choice preferences related to health education about tuberculosis (TB) prevention and treatment among urban and rural residents and residents of different ages in Hunan Province, and to provide references for promoting the development of TB health education decision-making. Methods Sampling and questionnaire surveys were conducted according to the survey method of the knowledge awareness rate of TB prevention and treatment in the 13th Five-Year National Tuberculosis Control Program. Multiple correspondence analysis factor load graphs were drawn to explore and analyze the choice preferences for health education about TB prevention and treatment, including pathways of obtaining the knowledge about TB prevention and treatment, expectant pathways, common network query methods and favorite forms of science among urban and rural people of different ages. Results The propaganda and guidance of new media like traditional media and network media as well as specific subjects (such as doctors, residential/village committee, relatives, friends and other people) accounted for 54.7%, 11.1% and 25.6% of the respondents' ways to acquire knowledge about TB prevention and treatment respectively. Traditional media were still the main way for the public to acquire knowledge about TB prevention and treatment. The expected way to acquire knowledge regarding TB prevention and control was consistent with the subjects' common way of searching for information. People aged 35-54 years tended to choose WeChat, MicroBlog, propaganda pictures, folding pages, newspapers, magazines and other methods, those aged above 55 years were more likely to say:“anything would be OK” or “they knew nothing”, those aged below 34 years were prone to accept the text & pictures, and those aged 55-64 years had a preference for animated cartoons and videoscompared with other age groups. Conclusion Health education concerning TB prevention and treatment should be conducted based on different audiences' characteristics, needs and preferences, formulation of precise targets and contents and selection of appropriate propaganda methods so as to make full use of new/traditional media and other different ways and achieve the best publicity effect.
何蛟龙, 杨土保, 黄娟, 明辉. 湖南省不同人群对结核病防治健康教育方式选择偏好的多重对应分析[J]. 实用预防医学, 2024, 31(3): 277-281.
HE Jiaolong, YANG Tubao, HUANG Juan, MING Hui. Multiple correspondence analysis on different population's choice preferences for health education mode for tuberculosis prevention and treatment in Hunan Province. , 2024, 31(3): 277-281.
2024, Vol. 31 
